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Opportunities and challenges of cross-border e-commerce under the new policy in 2024

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Cross-border e-commerceAs an emerging trade model, it has developed rapidly in recent years. The introduction of new policies will undoubtedly inject more powerful impetus into it. First, the open market means that more international goods can enter China, enriching consumers' choices and also providingCross-border e-commerceThe platform provides a wider source of goods. At the same time, attracting foreign investment will lead to more capital inflows.Cross-border e-commercefield, and promote technological innovation and service upgrades in the industry.

Policy pushCross-border e-commerceSupply Chain Optimization

The new policy will helpCross-border e-commerceOptimize the supply chain. In the past, there were many problems in cross-border logistics and payment, such as long logistics time and high payment risks. However, with the support of policies, cross-border logistics companies can obtain more resources and policy benefits, thereby improving logistics efficiency and service quality. In terms of payment, policy guidance will promote payment institutions to strengthen international cooperation, provide safer and more convenient payment methods, and reduce transaction risks.

New policy supportCross-border e-commerceBrand Building

forCross-border e-commerceBrand building is extremely important for enterprises. In the past, some small and medium-sized enterprises found it difficult to build influential brands due to limitations in funding and technology. The foreign investment attracted by the new policy will provide enterprises with more financial support and technical cooperation opportunities, helping them to strengthen brand research and development, promotion and protection, and enhance brand value and competitiveness.

Cross-border e-commerceNew opportunities for talent cultivation

The development of the industry cannot be separated from the support of talents. The implementation of the new policy will attract more talents to join the industry.Cross-border e-commerceOn the one hand, colleges and universities can adjust their professional settings according to market demand and cultivate more professional talents that meet industry needs; on the other hand, enterprises can also increase training efforts to improve the business level and comprehensive quality of their employees.

New policy promotionCross-border e-commerceIntegration with traditional industries

Cross-border e-commerceIt is not only a form of trade, but also an important means to promote industrial integration.Cross-border e-commercePlatforms can help traditional industries expand into the international market and achieve transformation and upgrading. For example, manufacturing canCross-border e-commerceThe platform directly connects with overseas consumers, adjusts production strategies according to market demand, and improves production efficiency and product quality. However, the new policy also brings some challenges. For example, market competition will be more intense, and companies need to continuously improve their core competitiveness in order to stand out from the competition. At the same time, policy changes also require companies to adjust their business strategies in a timely manner to adapt to the new market environment. In short, the new policy announced by the Chinese government on June 22, 2024 isCross-border e-commerceThe industry has brought huge opportunities and challenges. Enterprises and practitioners should seize opportunities, actively respond to challenges and promoteCross-border e-commerceThe healthy development of the industry will make greater contribution to the growth of China's economy.