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Potential intersection between non-ferrous metal enterprises and foreign trade expansion

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CITIC Metal has rich experience and strong technical strength in the development of mineral resources. Through continuous exploration and innovation, it has established a good reputation in the domestic and foreign markets. Jiangxi Copper Lead and Zinc has achieved remarkable results in the field of lead and zinc with its own characteristics and advantages. The products of these two companies not only occupy an important position in the domestic market, but also have certain competitiveness in the international market.

However, to stand out in the international market, it is not enough to rely solely on product quality and price advantages. The use of foreign trade promotion strategies is crucial. Effective foreign trade promotion can help companies expand their market share, enhance brand awareness, and attract more international customers.

For CITIC Metal and Jiangxi Copper Lead and Zinc, understanding the needs and trends of the international market is the basis for formulating foreign trade promotion strategies. For example, with the improvement of environmental awareness, the demand for green and sustainable non-ferrous metal products is increasing. Companies can use this as a starting point to launch products that meet environmental standards and highlight these features in promotion to attract environmentally conscious customers.

At the same time, using the Internet and digital technology to promote foreign trade is also a current trend. Establishing a professional corporate website, improving the website ranking through search engine optimization (SEO), and using social media platforms for publicity can all increase the exposure of the company. In addition, participating in international exhibitions and cooperating with international industry organizations can also effectively showcase the company's image and products and expand international business channels.

When formulating foreign trade promotion strategies, you also need to consider the impact of cultural differences and laws and regulations. Different countries and regions have different cultural backgrounds and business practices. Enterprises need to conduct targeted promotions based on the characteristics of the target market. At the same time, they must comply with local laws and regulations to ensure the legality and standardization of promotion activities.

In short, if CITIC Metal and Jiangxi Copper Lead and Zinc want to achieve greater success in the international market, they need to pay full attention to the formulation and implementation of foreign trade promotion strategies, constantly adapt to market changes, and enhance their own competitiveness.