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Foreign trade activities not only involve the sale and purchase of goods, but are also closely linked to the policies of various countries. For example, on June 21, 2019, the Chinese Ministry of Commerce initiated an anti-dumping investigation on imported monoalkyl ethers of ethylene glycol and propylene glycol originating from the United States. This policy measure has a direct impact on foreign trade business. For companies engaged in the import and export of related products, it is necessary to adjust strategies in a timely manner to adapt to market fluctuations caused by policy changes.
In foreign trade business, market research is a vital part. Understanding the market demand, consumption habits, policies and regulations of different countries and regions can help companies better position their products and expand their markets. At the same time, optimizing supply chain management and ensuring a stable supply of raw materials and timely delivery of products are also the keys to improving competitiveness.
For foreign trade enterprises, brand building should not be neglected either. A brand with a good reputation and popularity can gain more recognition and trust in the international market, thereby increasing the added value of products and market share.
In the digital age, online marketing has become an important means of foreign trade promotion. By establishing a professional foreign trade website and using search engine optimization (SEO), social media promotion and other methods, the company's exposure can be increased and more potential customers can be attracted.
Back to the policy case mentioned at the beginning, the anti-dumping investigation has protected the development of related domestic industries to a certain extent and created a fairer competition environment for domestic enterprises. But at the same time, it may also lead to higher import costs and put pressure on companies that rely on these imported raw materials. This requires companies to have keen policy insight and prepare countermeasures in advance when expanding their foreign trade business.
In short, the successful development of foreign trade business requires comprehensive consideration of market, brand, supply chain, online marketing, policy and other factors. Only by constantly adapting to changes and innovating and developing can we remain invincible in the fierce international competition.
