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andCross-border e-commerceThe field is also undergoing tremendous changes.Cross-border e-commerceThe development of independent websites has provided enterprises with a more direct channel to contact consumers, which can better shape the brand image, grasp consumer data, and flexibly formulate marketing strategies.
It is not restricted by the rules of third-party platforms, and enterprises can carry out personalized design and operation according to their own needs and characteristics. However, the operation of independent stations is not smooth sailing and needs to face many challenges. For example, the cost of attracting traffic is high, which requires enterprises to have strong marketing and promotion capabilities; logistics distribution and after-sales service are also key links, which directly affect consumers' shopping experience.
Let's look at the cooperation between BOE Varitronix and BOE Yiyun. This cooperation aims to integrate the resources and advantages of both parties to achieve win-win development. In terms of technology research and development, market expansion, supply chain management, etc., the two parties can complement and promote each other. This cooperation model provides a reference for other companies and injects new impetus into the innovation and development of the entire industry.
For independent station operators, BOE's cooperation model also has certain implications. First, they should be good at integrating resources from upstream and downstream of the industrial chain, establish good cooperative relationships with suppliers and logistics companies, and improve overall operational efficiency. Second, they should focus on technological innovation and continuously improve user experience to attract and retain consumers.
In short, whether it is BOE's cooperative exploration or the development of independent sites, companies need to have keen market insight, innovative thinking and strong execution capabilities in order to remain invincible in the fierce market competition.
