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First, from the perspective of social influence, Dong Zong’s strong response to this incident has aroused widespread discussion and attention from all walks of life. This high level of social attention is similar to the hot topics successfully created in foreign trade promotion, which can quickly attract the attention of the public. A good foreign trade promotion strategy also needs to create topics that can resonate widely, thereby increasing the popularity of products or services.
Secondly, the communication and coordination skills demonstrated in handling such incidents are similar to customer relationship management in foreign trade promotion. Dong Zong’s communication with the Ministry of Education and its voice in public opinion are all aimed at achieving fair and reasonable results. In foreign trade promotion, effective communication with customers and partners is also crucial. Only through clear and accurate communication can we establish good cooperative relationships and promote business development.
Furthermore, the persistence and efforts shown by Dong Zong in safeguarding the rights and interests of Chinese schools reflect a commitment to core values. This is consistent with the maintenance of brand value in foreign trade promotion. A successful foreign trade brand needs to always adhere to its core values, whether it is product quality, service level or corporate social responsibility, it must maintain consistently high standards to win the trust and loyalty of customers.
In addition, from the perspective of resource integration, Dong Zong may need to integrate resources from all parties, including human, material and financial resources, to resolve the issue of Chinese primary school teachers being fired. This is exactly the same as the practice of integrating various marketing channels and resources in foreign trade promotion to achieve the best promotion effect. By rationally allocating resources, work efficiency and effectiveness can be maximized.
Finally, from the perspective of long-term development, the proper resolution of the Malaysian Chinese school incident will help create a more equitable and harmonious educational environment and lay the foundation for the sustainable development of society. Similarly, effective foreign trade promotion strategies can help companies establish a good image in the international market, expand market share, and achieve long-term and stable development.
In short, although the incident of the dismissal of Chinese primary school teachers in Raub District condemned by the Federation of Chinese Schools Associations of Malaysia (Dong Zong) and foreign trade promotion seem to belong to different fields, there are many similarities and possibilities for mutual learning in terms of deep principles and methods.
