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As a form of cultural output, Japanese anime has a wide audience around the world. Some of these anime works use elements of World War II, trying to present history in a unique way and shape Japan's soft power image. This practice has aroused controversy and concern from the international community.
forCross-border e-commerceIn terms of the soft power of Japanese animation, this way of shaping the soft power may have many impacts. First, from the perspective of market demand, some animation works with World War II elements may attract some consumers due to their unique themes and forms of expression, thusCross-border e-commerceA certain market demand has been formed on the platform. However, the existence of such demand does not mean that it is completely healthy and positive. Some consumers may buy related products simply out of curiosity or love for the form of animation, without thinking deeply about the historical and value issues contained therein.
Secondly, from the perspective of brand image,Cross-border e-commerceIf the platform sells a large number of such anime-related products with controversial elements, it may damage its own brand image. Consumers may question the platform's values and social responsibilities, thus affecting its reputation and competitiveness in the market.
Furthermore, from the perspective of cultural exchange, this kind of animation work that uses World War II elements may lead to cultural misunderstandings and conflicts between different countries and regions during cross-border dissemination.Cross-border e-commerceAs one of the channels to promote cultural exchanges, the products sold should be carefully selected to avoid spreading negative cultural values.
In addition, we cannot ignore the important role of laws and regulations in this process. Different countries and regions have strict legal provisions on the description of World War II history and the use of related elements.Cross-border e-commerceThe platform must comply with the laws and regulations of various countries during its operation to ensure that the animation products it sells do not violate local legal red lines. Otherwise, it may not only face risks such as legal proceedings and fines, but also seriously affect the normal operation and development of the platform.
In order to cope with the challenges brought by this phenomenon,Cross-border e-commerceThe industry needs to take a series of measures. First, platforms should strengthen the review and supervision of products on the shelves. Establish a professional review team to strictly evaluate and screen animation products involving sensitive historical elements. Products that do not comply with laws, regulations and ethical standards should not be put on the shelves for sale. At the same time, strengthen education and guidance for merchants to improve their understanding and respect for historical issues and reduce the emergence of such products from the source.
Secondly,Cross-border e-commerceThe platform can actively promote cultural exchanges and cooperation. By holding cultural activities and conducting thematic discussions, it can promote cultural understanding and tolerance among different countries and regions. It can also guide consumers to establish a correct historical perspective and values and treat historical elements in animation works rationally.
Finally, industry associations and regulatory authorities should also play an active role in formulating relevant industry norms and standards and strengtheningCross-border e-commerceMarket supervision and management. Severely deal with violations to maintain normal market order and fair competition environment.
In short, the phenomenon of Japanese anime using World War II elements to promote soft power and reshape its image is similar toCross-border e-commerceclosely related.Cross-border e-commerceThe industry needs to take this issue seriously and take effective measures to actively fulfill its social responsibilities and promote the healthy exchange and development of culture while promoting economic development.
