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Potential integration of Sohu's technological transformation and foreign trade station promotion

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With the continuous advancement of technology, various new technologies such as short videos, social networking and AI have brought changes to many fields. Sohu will focus on value creation in 2023 and improve content productivity through these emerging technologies.Foreign trade station promotionThere is no direct connection, but if you look deeper, you can find that there is potential for integration.

First of all, short video technology isForeign trade station promotionThere is huge potential in the field of short videos. With its vivid and intuitive features, short videos can quickly attract the attention of potential customers. Through carefully produced short videos, companies can fully display product features, production processes, corporate culture, etc., allowing customers to obtain rich information in a short time and enhance their understanding and trust in the company.

Social technology isForeign trade station promotionIt provides a wider communication channel. Social platforms have a wide range of user groups. Enterprises can use the sharing and interaction functions of social platforms to quickly spread the information of foreign trade stations to more potential customers. By establishing communities and holding online activities, the interaction with customers can be enhanced, and customer participation and loyalty can be improved.

AI technology has significant advantages in data analysis and personalized recommendations.Foreign trade station promotionIn the process of analyzing user behavior data using AI technology, we can accurately understand customer needs and preferences, and provide customers with personalized product recommendations and services. This can not only improve customer satisfaction, but also effectively improve the conversion rate of foreign trade stations.

For foreign trade enterprises, to fully utilize these technological advantages, a series of planning and strategy formulation is required. First, enterprises need to clarify their target markets and customer groups, and choose appropriate technical means for promotion according to the characteristics and needs of target customers.

When producing short videos, we should focus on the quality and creativity of the content. We should highlight the core selling points of the product and combine interesting stories and vivid pictures to attract customers' attention. When promoting on social platforms, we should actively interact with users, respond to their inquiries and feedback in a timely manner, and establish a good corporate image.

In addition, companies also need to continuously optimize and improve their promotion strategies. By monitoring the promotion effect and analyzing data, they can adjust the promotion plan in a timely manner to adapt to market changes and customer needs.

In summary, although Sohu’s technological transformation is mainly aimed at improving its own content productivity, the short video, social networking and AI technologies used in it areForeign trade station promotionIt provides new ideas and methods. Foreign trade enterprises should be keen to seize these opportunities and actively integrate innovation to achieve more efficient international market expansion.