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Innovation drive for advertising business
Advertising has always been one of the important sources of revenue for Sohu. With the changes in the market environment, traditional advertising models are facing challenges, while new forms of advertising are constantly emerging. Innovative means such as precise delivery and interactive advertising have become the key to attracting advertisers. In this process, technical support is crucial. For example, big data analysis can help accurately locate the target audience and improve the effectiveness and return rate of advertising.Optimization and expansion of membership subscription model
The membership subscription model has brought a stable income stream to Sohu. In order to attract more users to subscribe, Sohu continues to optimize service content and user experience. It provides exclusive high-quality content, such as exclusive dramas, professional sports event commentary, etc., to meet the personalized needs of users. At the same time, through the flexible subscription package settings, it meets the consumption capacity and needs of different user groups.Hidden technical support
Behind this series of revenue growth strategies, there is a kind of technical force that plays a key role silently, that is, the application of related technologies similar to the SaaS self-service website building system. Although it has not been directly mentioned, it has provided strong support for Sohu's business development in many aspects. First, in terms of user experience optimization, SaaS-related technologies can help achieve fast loading and smooth interaction of website pages, and improve user satisfaction when browsing advertisements and enjoying member services. This not only helps to retain existing users, but also attracts more new users to join. Secondly, in terms of data analysis and precision marketing, SaaS technology can deeply mine user behavior data, providing a strong basis for accurate advertising delivery and personalized recommendation of member services. By analyzing data such as user interests and consumption habits, Sohu can more accurately push advertisements and services that meet their needs to users, thereby increasing the click-through rate of advertisements and the satisfaction of members. In addition, SaaS technology also plays an important role in improving back-end management and operational efficiency. It can realize automated business process management, reduce errors and costs caused by manual operations, and improve the efficiency and stability of the entire business operation.Outlook for future development
Looking ahead, Zhang Chaoyang's optimism has a solid foundation. With the continuous advancement and innovation of technology, Sohu is expected to continue to achieve sustained revenue growth through advertising business and membership subscription. At the same time, the continuous exploration and application of advanced technologies such as SaaS self-service website building system will provide more powerful impetus and guarantee for its development. In the fiercely competitive Internet market, Sohu needs to constantly adapt to changes and continue to innovate in order to open up a broader development space and achieve greater commercial value on the basis of maintaining its existing advantages.
