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As a well-known brand in the education industry, New Oriental has achieved remarkable success in the past. However, with the changes in the market environment and the intensification of industry competition, New Oriental has to seek new development directions. Dong Yuhui's popularity has brought new opportunities to New Oriental, but his separation from Yu Minhong has also led to many speculations about the future of New Oriental.Independent station overseasFrom the perspective of the market, this strategy requires enterprises to have strong technical support, high-quality product supply and accurate market positioning. For New Oriental, although its core business is education, it can also learn from the following in terms of expanding business areas and creating diversified product lines.Independent station overseasFor example, by deeply understanding market demand, developing distinctive educational products, and using online platforms to promote them to the global market.Independent station overseasIn the process of brand building, New Oriental needs to create a brand image with unique value and influence to attract the attention of global consumers. Dong Yuhui's success, to some extent, proves the power of personal brand. New Oriental can learn from this and improve the overall brand awareness and reputation by cultivating and creating more influential teacher brands. At the same time,Independent station overseasA series of issues need to be resolved, such as logistics distribution and after-sales service. In the process of transformation, New Oriental also needs to focus on optimizing service processes and improving customer satisfaction. Only by achieving perfection in products and services can it remain invincible in the fierce market competition. In addition, investors also play a vital role in the development of enterprises. In the development process of New Oriental, the attitudes and decisions of investors have had a certain impact on its strategic direction.Independent station overseasFor enterprises, attracting investors' support and rationally planning the use of funds are the keys to achieving sustainable development.Independent station overseasIt provides a broad space for development for enterprises, but it is also accompanied by many challenges. After a series of changes, New Oriental needs to continue to learn and draw on successful experiences in order to achieve greater success on the new development path.Summarize:This article discussesIndependent station overseasThe paper analyzes the key elements of New Oriental’s development and transformation, and analyzes the potential connection between the two, emphasizing the importance of brand building, service optimization and investors.