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How low-cost ancient-style blockbusters dominate the WeChat Moments

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In today's social media era, Moments have become an important window for people to show their lives and share their feelings. Recently, a unique phenomenon has attracted widespread attention - the ancient style blockbuster "Ni Shui Han" with a cost of more than ten yuan has set off a storm in Moments. These ancient style blockbusters have quickly attracted a lot of attention with their exquisite pictures, rich ancient style atmosphere and unique artistic charm, and have become a hot topic in Moments.

However, this phenomenon is not accidental. Behind it, there are rich cultural connotations and business logic. First of all, as a game with profound cultural heritage, Ni Shui Han provides rich materials and creative inspiration for ancient style blockbusters. The scenes, characters, costumes and other elements in the game provide a solid foundation for the creation of ancient style blockbusters. At the same time, the cultural connotations in the game, such as poetry, allusions, etc., also add a strong cultural atmosphere to the ancient style blockbusters, making them more attractive.

Furthermore, the traditional craft of Suzhou embroidery also plays an important role in ancient style blockbusters. With its exquisite skills, delicate needlework and unique artistic style, Suzhou embroidery adds endless charm to the clothing and accessories in ancient style blockbusters. An ancient costume made of Suzhou embroidery is not only a beautiful piece of clothing, but also a work of art that carries history and culture. Its appearance makes the ancient style blockbusters more visually impactful, and also conveys the unique charm of traditional Chinese craftsmanship.

In addition, the scenery and cultural elements of Jiangnan are also important components of ancient style blockbusters. The ancient water towns, garden architecture and natural scenery of Jiangnan provide a picturesque background for ancient style blockbusters. Against the backdrop of these beautiful scenery, the characters in ancient style blockbusters are more vivid and the stories are more fascinating. The cultural heritage of Jiangnan, such as poetry, folk tales, etc., also injects soul into ancient style blockbusters, making them more culturally rich.

From a business perspective, the popularity of this low-cost ancient style blockbuster also reflects a new marketing trend. In a highly competitive market environment, companies and individuals are looking for more innovative and cost-effective marketing methods. Ancient style blockbusters have become an effective marketing tool with their unique charm and low cost. By spreading ancient style blockbusters in the circle of friends, companies can enhance their brand image and attract more consumers; individuals can show their personality and talent and gain more attention and recognition.

At the same time, this phenomenon has also had a positive impact on cultural communication. Through the spread of social media, ancient style blockbusters have allowed more people to understand and love Chinese traditional culture. It has broken the limitations of time and space and allowed traditional culture to enter people's lives in a brand new way. This innovative way of cultural communication has not only enriched people's spiritual and cultural life, but also injected new vitality into the inheritance and development of traditional culture.

However, we cannot ignore the problems that may exist behind this phenomenon. For example, some ancient style blockbusters may be overly commercialized in pursuit of visual effects, neglecting the inheritance and innovation of cultural connotations. In addition, due to the low threshold for the production of ancient style blockbusters, some works of uneven quality may appear, affecting the audience's aesthetic experience.

In short, the popularity of the ancient style blockbuster Ni Shui Han, which costs only a dozen yuan, in the circle of friends is the result of the combined effect of multiple factors. It not only brings us the enjoyment of beauty, but also provides new ideas and methods for cultural communication and commercial marketing. We should give full play to its advantages, and at the same time pay attention to solving its existing problems, so that the ancient style blockbuster will be more exciting in the future development.