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1. The strong influx of foreign e-commerce platforms
In today's digital age, foreign e-commerce platforms are rapidly expanding around the world with their strong capital and advanced technology. Take Temu, a subsidiary of Pinduoduo, for example. Its emergence in the Thai market has caused a huge wave. Temu has attracted a large number of consumers with its strong supply chain integration capabilities and low-price strategy. This strong influx has caused a huge impact on Thailand's local retail industry. Many local companies are facing the dilemma of losing customers and losing market share.2. Dilemma and response of local enterprises
Faced with the competitive pressure from foreign e-commerce platforms, local Thai companies are in trouble. They are often at a disadvantage in terms of capital, technology and scale, and it is difficult for them to compete with foreign giants. However, some local companies did not sit idly by, but took active measures to cope with the challenges. They tried to gain a foothold in the fierce market competition by strengthening brand building, improving service quality, and expanding online channels. At the same time, local companies also called on the government to strengthen supervision and create a fair competition environment for them.3. Relationship and inspiration in the field of foreign trade promotion
From the perspective of foreign trade promotion, this phenomenon has important implications. First, it highlights the importance of brand building. In the global competition, a strong brand can help companies establish a unique image in the minds of consumers and enhance loyalty. Secondly, technological innovation is the key. Companies need to continuously invest in research and development and improve their own technological level to improve operational efficiency and user experience. In addition, the accuracy of market positioning is also crucial. Understanding the needs and preferences of the target market and launching products and services in a targeted manner can improve market competitiveness.IV. Government Role and Policy Regulation
In this case, the role of the government is particularly important. Thai Prime Minister Setha has instructed relevant departments to investigate whether Temu complies with the law and pays taxes, which reflects the government's determination to maintain market order and fair competition. By formulating reasonable policies and regulations, the government can regulate the operation of foreign e-commerce platforms and protect the legitimate rights and interests of local companies. At the same time, the government can also increase support for local companies, provide financial, technical and training support, and help them improve their competitiveness.V. Outlook on future development trends of the industry
Looking ahead, competition in the e-commerce industry will become more intense. Foreign e-commerce platforms may continue to expand their markets, while local companies will continue to work hard to improve their own strength. In this process, win-win cooperation may be a new direction of development. Foreign e-commerce platforms can establish partnerships with local companies to jointly develop the market and achieve complementary advantages. At the same time, with the continuous advancement of technology, new business models and marketing strategies will continue to emerge, bringing new opportunities and challenges to the development of the industry. In short, the competition between foreign e-commerce platforms and local Thai companies is not only a contest at the commercial level, but also involves complex issues in many aspects such as economy, policy and society. We need to conduct in-depth analysis and thinking from multiple angles to find effective ways to promote the healthy development of the e-commerce industry.
