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The rapid rise of the e-commerce industry has changed consumers' shopping habits and the way they obtain information. In the automotive field, consumers can use online platforms to get a more comprehensive understanding of information about different brands and models, and compare prices and performance. Mazda may not have kept up with the pace in adapting to this change.
On the one hand, e-commerce platforms provide more choices and competition is becoming increasingly fierce. Other brands have taken advantage of e-commerce to increase publicity and promotion efforts, attracting more consumers. Mazda's relatively conservative marketing strategy seems to be somewhat inadequate in the e-commerce era.
On the other hand, the price transparency brought by e-commerce has made consumers more sensitive to prices. If Mazda's pricing strategy cannot adapt to market demand, it will easily be at a disadvantage in the competition. For example, although the price of Mazda Angkesaila has been greatly reduced, its initial pricing may not have accurately met consumers' psychological expectations.
At the same time, e-commerce has also affected the channels for car sales. New methods such as online sales and live streaming are gradually emerging, and Mazda's sales channel transformation may not be fast enough, resulting in further squeezing of its market share.
However, Mazda is not without a chance to turn the situation around. By strengthening cooperation with e-commerce platforms, innovating marketing methods, and combining online and offline advantages, it is still possible to win back the favor of consumers.
In short, the development of e-commerce has brought challenges and opportunities to Mazda and other auto brands. The key lies in how to follow the trend and actively change in order to remain invincible in the fierce market competition.
