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Foreign e-commerce platforms have quickly gained a foothold in various markets with their powerful resources and technological advantages. Take Temu as an example. Its expansion in the Thai market has put unprecedented pressure on local companies. These foreign platforms have a lot of funds and are able to carry out large-scale market promotion and marketing activities, attracting the attention of many consumers. At the same time, their advanced technology also provides consumers with a more convenient and efficient shopping experience, further enhancing their competitiveness.
However, local companies are not without advantages. They have a deeper understanding of the local market and can better meet the specific needs of local consumers. For example, local companies can more accurately grasp local cultural characteristics and consumption habits and launch products and services that better suit the preferences of local consumers. In addition, local companies also have closer relationships and greater flexibility in cooperating with local suppliers and partners.
In order to cope with the challenges of foreign e-commerce platforms, local enterprises need to continuously innovate and enhance their own strength. First, they should strengthen technology research and development and digital transformation to improve operational efficiency and user experience. By establishing their own online sales platform, optimizing logistics distribution and after-sales service, they can enhance the overall competitiveness of enterprises. Secondly, they should focus on brand building and innovation in marketing strategies. They should create brands with unique values and images, and improve brand awareness and reputation through diversified marketing channels and means.
At the same time, the government and all sectors of society should also provide support and assistance to local enterprises. The government can formulate relevant policies to encourage the development of local enterprises, strengthen supervision of foreign e-commerce platforms, and create a fair and competitive market environment. All sectors of society can increase their attention and support for local enterprises, promote cooperation and exchanges among local enterprises, and jointly promote the development and growth of local enterprises.
In short, under the competitive pressure from foreign e-commerce platforms, local companies need to give full play to their own advantages, continue to innovate and forge ahead, and at the same time rely on the support of the government and society to break through in the fierce market competition and usher in new development opportunities.
