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Emerging business trends and public confidence in today's economic environment

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In recent years, with the rapid development of Internet technology and the increasing closeness of global trade, a new business model - cross-border trade has gradually emerged. It breaks the geographical restrictions and allows consumers to easily purchase goods from all over the world. However, behind this seemingly prosperous business model, there are many problems hidden.

Take the United States as an example. The survey shows that 60% of Americans believe that the U.S. economy is in recession and public confidence is at a low point. This phenomenon is not isolated and is intricately related to cross-border trade. On the one hand, cross-border trade has intensified the competitive pressure on local companies to a certain extent. Due to the influx of foreign goods, local companies face challenges in many aspects such as price and quality. Many small companies find it difficult to compete with large multinational companies, resulting in a gradual decline in market share, which in turn affects employment and economic growth. This undoubtedly brings uncertainty to people's employment and income, thereby reducing their confidence in the economy.

On the other hand, trade protectionism and policy uncertainty in cross-border trade have also had a negative impact on the economy. In order to protect their own industries, countries have set up trade barriers and tariffs, resulting in rising cross-border trade costs and fluctuating commodity prices. This has not only affected consumers' willingness to buy, but also increased the operating risks of companies. In this unstable environment, people's expectations for the future economy have become more pessimistic, and their confidence has been further frustrated.

In addition, there are also some problems in the logistics and payment links of cross-border trade. Delays and damages in logistics and delivery, concerns about payment security, etc. may affect consumers' shopping experience. If these problems are not properly resolved, it will affect the development of cross-border trade and have an adverse impact on the economy.

However, we should not only see the challenges brought by cross-border trade, but also recognize the opportunities it brings. Cross-border trade provides enterprises with a broader market space, which helps them expand their business and improve their competitiveness. At the same time, it also promotes the optimal allocation of global resources and promotes the exchange of technology and innovation. For consumers, they can get more diverse product choices to meet their personalized needs.

In summary, the relationship between cross-border trade and public confidence is complex and diverse. We need to give full play to its advantages while properly addressing the challenges it brings in order to achieve economic stability and sustainable development.