The boundary of cross-border e-commerce: the "Fanghe official flagship store" advertising incident triggered social ethical controversy

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introduction

In recent years,Cross-border e-commerceThe boom has injected new vitality into global trade.Cross-border e-commerceWith the increasing popularity of the market, market supervision and ethical issues have also begun to attract widespread attention. This article will focus on a typical case - "Fanghe official flagship store"Cross-border e-commerceThe article discusses advertising incidents on the platform, their impact on social order and morality, and the response measures of relevant regulatory authorities.

1. Dispute ignited:Cross-border e-commerceAdvertising and social ethics

The advertisement of "Fanghe Flagship Store" has caused widespread social controversy. Through social media and public information, we can find that the advertisementCross-border e-commerceThe slogan was widely circulated on the platform, with the main purpose of "clearing out" imported Japanese wine products. However, the appearance of this slogan triggered criticism and dissatisfaction from the public, who believed that this promotional method was too inappropriate and directly violated social order and morality.

2. Company background investigation: litigation disputes and business issues

Through advertising information and related materials, we can find the litigation disputes and business problems of "Fanghe Official Flagship Store". For example, the company has been sued many times due to online shopping contract disputes and trademark infringement disputes, which has also attracted the attention of market supervision departments. These facts show that the company has some problems in operation and management, which directly affects its corporate image and reputation.

III. Regulatory intervention: penalties for violations

After investigation, the Beijing Economic and Technological Development Zone Commerce and Finance Bureau decided not to file a case because the social impact of the incident was relatively minor and the parties had corrected their illegal behavior in a timely manner. However, this approach has also sparked some controversy, with many people believing that the regulatory authorities should take more stringent measures to maintain social order and morality.

IV. The conflict between advertising and social order and morality: legal, moral and cultural perspectives

From the perspective of law, morality and culture, we can clearly see that the advertisement of "Fangheguanqidian" violates social order and morality. Its advertising language is too crude, directly violates the bottom line of society, and lacks respect and civilization. In addition, the company's management problems also reflectCross-border e-commerceThe platform's supervision is insufficient and needs to be further improved.

V. Case inspiration and suggestions: PromotingCross-border e-commerceHealthy Development

The "Fanghe official store" incidentCross-border e-commerceThe industry and the advertising industry have learned profound lessons. We should seriously reflect on the social ethical issues behind it and how to promoteCross-border e-commerceThe platform standardizes its operations and management.

• Promoting market supervision and ethical self-discipline: Regulatory authorities need to strengthenCross-border e-commerceStrengthen supervision of platforms, formulate stricter advertising standards, and increase penalties for violations.
• Improving corporate ethics and self-discipline: Enterprises need to strengthen their own ethical construction and actively assume social responsibilities to safeguard the public interest and social order and morality.

six, Cross-border e-commerceThe Future

Cross-border e-commerceAs an important form of global trade, it has broad prospects for development. However, its development must also follow social ethical norms to truly achieve the goal of sustainable development. Only by strengthening supervision and improving corporate ethical self-discipline can we promoteCross-border e-commerceThe healthy development of the industry will bring more benefits to society and the economy.

Summarize

The "Fanghe Flagship Store" advertising incident revealedCross-border e-commerceThe shortcomings of the platform in advertising supervision also remind us that we must pay attention to social ethical issues and promoteCross-border e-commerceBy reflecting on the "Fanghe official flagship store" incident, we can better understandCross-border e-commerceThe challenges and opportunities faced in the development process and provide guidance for its future development.