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financialization of cross-border e-commerce: exploring new trends in the global market

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since 2023, financialization has received widespread attention as an important research field. this study refers to the research method of li qiumei (2020) in the journal "financial research" to measure the degree of "financialization" by the proportion of corporate financial assets to total assets, and analyzescross-border e-commercethe specific situation of the field is analyzed, and its performance and characteristics are explored in depth under the trend of financialization.

first, we focus oncross-border e-commerceby comparing the average financialization level of other companies in the same industry and region (ind_fin) and the average financialization level of other companies in the same province and year (area_fin), and by analyzing the performance characteristics of the focal company in the financialization process, we can gain a deeper understanding of the financialization behavior of the focal company.cross-border e-commercethe company's business strategy and market performance.

next, we will discusscross-border e-commercerelated factors affecting financialization.cross-border e-commerceit is an important driving force for development, which not only affects the profitability and competitiveness of enterprises, but alsocross-border e-commerceit has a profound impact on the business model and market strategy.

the core of this paper’s research method is to analyze the influencing factors of the focal firm’s financialization behavior by comparing its financialization levels with other firms in the same industry, region, and in the same industry and region, and to explore the mechanisms behind it.

we believe that through researchcross-border e-commercethe phenomenon of financialization can provide a basis for understandingcross-border e-commercethis will help promote the financialization ofcross-border e-commercedevelopment continues to grow.