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the home improvement industry, as an important pillar of the real estate market, is also facing tremendous pressure. many companies have shown optimistic development prospects through active response and overseas market expansion, but they still need to be cautious in responding to changes in the market environment.
decline in new home salesthis is the root cause of the overall decline in the real estate market. changes in government policies and social mentality are affecting people's willingness to buy real estate. as a direct result of the decrease in new home sales, the demand for second-hand home renovation is also fluctuating, which poses a challenge to the revenue source of home improvement companies.
rising raw material costsit is also a direct impact on the performance of home improvement companies. the price fluctuations of metals such as copper and aluminum directly affect the cost expenditure of home improvement companies, and then affect their profitability.
despite this, the market share of home improvement companies is constantly expanding, and some companies have shown optimistic development prospects through overseas market expansion. they focus on overseas markets, looking for new growth points, and providing guarantees for future development.
however, even leading enterprises are facing challenges. their operating performance is affected by rising raw material costs and the pressure of the overall decline in the real estate market, which makes it more difficult for them to compete in the market.
despite the challenges facing the real estate market, the home improvement industry will continue to play an important role. in the future, with the support of policies and the optimization of the market environment, home improvement companies will usher in new opportunities.