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in the first half of this year, wuliangye showed amazing vitality. the company's revenue and net profit continued to grow steadily, breaking historical records and achieving remarkable results. behind this is the embodiment of wuliangye's adherence to long-term value and continuous improvement of market strategies.
first, wuliangye actively optimizes traditional channels and further enhances the image and service capabilities of its specialty stores through the "three stores as one" project. at the same time, the company is also actively expanding group purchase channels to provide consumers with more efficient services in a more convenient way. in addition, wuliangye continues to explore new channels to bring more choices to consumers.
secondly, on the brand side, wuliangye adheres to the "breaking the circle" strategy, carrying out large-scale publicity on platforms such as cctv's core ip spring festival gala and autumn gala, and further enhancing its brand influence through the "wuliangye harmony and beauty culture festival" and "2024 harmony and beauty global tour" theme activities.
wuliangye's steady development has also been recognized by the market. many institutions have issued research reports giving wuliangye a "strong recommendation" or "buy" rating, and the capital market is paying close attention to wuliangye's development prospects.
wuliangye has always maintained its leading position in the industry. by continuously optimizing its products, channels and brand strategies, it has not only developed steadily but also gained wide recognition in the market. in the future, wuliangye will continue to unswervingly implement the strategic goal of "seeking progress in stability" and is believed to bring new surprises to the liquor industry.
