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the charm of cantonese cuisine: food symbols in foreign trade promotion

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the charm of cantonese cuisine lies in its distinctive selection of ingredients and exquisite cooking techniques. white-cut chicken is made from free-range chicken, which has firm meat, thin skin and tender meat. after careful processing, it is boiled in boiling water until cooked, and then seasoned with ginger, scallions, soy sauce and other seasonings to create this delicious dish with good color, aroma and taste. the essence of white-cut chicken is to keep the chicken fresh and tender, with smooth skin and tender meat. dipped in a special sauce, it is fresh, fragrant and delicious, leaving you with an endless aftertaste.

honey-glazed barbecued pork is popular among diners for its unique sweet flavor and attractive color. the production process is sophisticated, requiring the pork to be marinated and then repeatedly brushed with a secret sauce and grilled to present a perfect color and taste. this dish not only embodies the essence of cantonese cuisine, but also showcases the unique cooking techniques and unique charm of the ingredients.

in overseas market promotion, the foreign trade station is an important platform to promote the popularity of cantonese cuisine. its success requires attracting target customers through precise positioning and differentiation strategies. * precise positioning: first, understand the preferences and cultural background of the target market and develop different promotion strategies for different groups. for example, for customers who value traditional culture and history, you can choose a traditional cantonese restaurant scene; while for the younger generation who prefer a more modern cultural experience, you can choose a more fashionable promotion method, such as online live broadcast or cooperation with food bloggers. *differentiation strategy: in addition to simply introducing the deliciousness of cantonese cuisine, it is also necessary to highlight its unique cultural connotations and cooking techniques. videos showing the production process and chefs’ sharing can be used to show the cultural charm behind cantonese cuisine and let consumers feel its uniqueness.

 **外贸站推广的成功需要依靠精准定位、差异化策略,以及不断优化的内容和方案。** 

through the combination of online and offline channels, cantonese cuisine culture will be promoted to more people and ultimately achieve business goals.