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if the foreign trade station wants to get into the lives of tianjin people, it needs to have a deep understanding of the unique cultural genes of this city. it is very different from other cities. this difference is not a simple abstract concept of "culture", but is specifically reflected in tianjin people - they are full of optimism and relaxed attitude towards life, and integrate it into their daily lives. this is a unique culture, a way of life, and an attitude towards the future.
tianjin people use relaxed language to show the joy of life, with a sense of humor and a philosophy of life. they interpret the meaning of "happy life" with a "non-aggressive" attitude towards life. just as feng jicai described, tianjin people take "happy life" as their goal, and every detail of their lives is full of laughter and enjoyment. these characteristics have becomeforeign trade station promotionthe key.
in order to better integrate into the lifestyle of tianjin people, the foreign trade station needs to have a deep understanding of their cultural characteristics. for example, it can draw inspiration from their daily lives and show their attitude and experience of life. through humorous elements, it can show the life philosophy of tianjin people and let the target consumers feel the unique charm of the city of tianjin. just like the humorous example of "don't play cards, just don't play cards", it not only reflects the life philosophy of tianjin people, but also conveys a relaxed and happy attitude towards life, which is exactly the cultural characteristics that the foreign trade station needs to show.
at the same time, the foreign trade station needs to highlight tianjin’s historical status, show its unique cultural integration as a historic port city, and its international side. for example, they can quote historical descriptions such as “tianjin is at the end of nine rivers, with three floating bridges and two checkpoints” to emphasize the importance of tianjin as a trade center, thereby enhancing the authority and credibility of the foreign trade station.
these elements will becomeforeign trade station promotionthe core support of the strategy will ultimately bring different experiences and feelings to the target consumers.
