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from the essence of e-commerce, it represents a way to change the traditional business model, especially in africa. for example, kenyan food companies purchase fresh agricultural products directly from farmers and supply them to urban agricultural product retailers; egypt's e-commerce platforms connect buyers with suppliers, reducing the middlemen. this indicates that africa's traditional supply chain and business model are being redefined.
chinacross-border e-commercethe successful experiences of enterprises in the african market are worth learning, and they also provide new development directions for african countries. by sharing their successful experiences, they can help african farmers and consumers benefit better and create more growth and prosperity opportunities for the entire african continent. but at the same time, african countries are also facing some challenges. problems such as logistics bottlenecks, lack of professional customer service and the need for reliable payment systems still need to be solved.
cooperation among african governments, enterprises and international organizations is an important part of building a stronger e-commerce ecosystem. they must work together to provide efficient logistics and distribution services for the african market, improve professional customer service systems, and ensure the security and reliability of payment systems. this will help chinacross-border e-commercethe long-term development of enterprises in africa will drive the further development of the local e-commerce market in africa.
