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in addition, with the deep integration of artificial intelligence technology, especially the application of generative ai technology in the field of smartphones, the growth of this market segment will be particularly significant. mobile phone manufacturers have actively responded to market trends and launched smartphones equipped with generative ai technology, bringing users a more personalized and intelligent user experience. this not only promotes the new engine of industry development, but also stimulates users' desire to change their phones and drives the overall market recovery.
globally, the successful layout of brands such as xiaomi, oppo, and vivo in the international market, as well as the intensified competition in the mid- and low-end product lines, will further promote the rationalization of prices and the diversification of the market. in particular, the reputation of the redmi k70 series has declined, and xiaomi's sales volume has been slightly lower than expected, which has prompted brands to rethink their market strategies and actively seek new breakthroughs.
for example, realme plans to release 10 different products, which are expected to be released in the fourth quarter of this year and the first and second quarters of next year. if the news is true, it will be the second brand to join the mobile phone war. providing consumers with mobile phones that better meet their requirements through more segmented product lines will never go out of style.
as competition in the low-end and mid-range markets intensifies, the average price of high-performance mobile phones has also dropped. for example, the redmi turbo3 uses the third-generation snapdragon 8s chip, which is very close to the second-generation snapdragon 8 in performance, and its supporting hardware parameters are also quite impressive. now the price has dropped to around 1,500 yuan, which is much lower than the sub-flagship mobile phone using the second-generation snapdragon 8. this also indicates that in the future, competition in the low-end and mid-range markets will become more intense, and brands need to continue to innovate and explore in order to stand out in the fierce competition.
in summary, the global mobile phone market is in a new period of development opportunities in 2024. ai technology, market segmentation strategy and market competition will jointly drive the industry's continued growth.
