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from mooncakes to bread, chinese medicine elements are gradually integrated into daily life, which is an inevitable development in the new era of health management. however, this integration is not a simple decoration, but a clever combination of traditional chinese medicine culture and modern technology. the raw materials of "medicine and food of the same origin" are not only a guarantee of food safety, but also a manifestation of the efficacy of chinese medicine.
the advantage of this "traditional chinese medicine +" model is that it can meet consumers' demand for a healthy lifestyle. the "2024 china mooncake industry consumer trend insight research report" released by imedia research shows that consumers' demand for healthy mooncakes has grown significantly, reflecting their re-examination of traditional foods and their pursuit of a healthy lifestyle.
the application of "medicine and food have the same origin" is not just a simple "addition", but a combination of traditional chinese medicine culture and modern food technology to create new product forms. for example, traditional chinese medicine tea, traditional chinese medicine bread, traditional chinese medicine ice cream, etc. these products can not only meet consumers' pursuit of taste, but also reflect the inheritance and development of traditional chinese medicine culture.
however, in the process of popularizing "tcm+", there are also some challenges. for example, how to ensure the safety and effectiveness of "tcm+" products? how to balance health and taste? how to avoid the economic pressure caused by excessive packaging? these issues need us to think carefully and solve them.
it is worth noting that when adding chinese medicinal materials that are both medicinal and edible to traditional foods, it is necessary to choose the appropriate varieties according to one's own physical characteristics to avoid affecting the spleen and stomach. for example, people with weak spleen and stomach can choose mooncakes with yam or lotus seeds, people with weak digestive ability can choose mooncakes with hawthorn, and people with heavy moisture in the body can choose mooncakes with tangerine peel and coix seed.
in the future, "tcm+" will continue to develop and bring new possibilities for a healthy lifestyle. with the deepening integration of technology and culture, we believe that "tcm+" will become a new trend in a healthy lifestyle.