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ten years of accumulation, a new wind blowing: xiaopeng motors' transformation path

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in 2017, he xiaopeng embarked on his entrepreneurial journey again and joined his own investment company, opening a new stage. after ten years of hard work, xiaopeng motors finally reached a milestone in 2024, officially crossing the threshold of ten years of entrepreneurship. this achievement also reflects he xiaopeng's thinking and actions - he is no longer limited to technology-driven, but turns his attention to user experience and commercial development.

at the "ten years of passion night" event, he xiaopeng expressed his expectations for the company's future development and stressed the need to continuously hone his organizational capabilities. his goal is clear: to become a leader in china's automotive industry. in the next decade, the path to achieving this goal is undoubtedly full of challenges and opportunities.

however, xpeng motors' transformation is not a unilateral effort. it is also affected by the market environment and needs to match the dynamic changes in the external environment. such changes mean that new market opportunities and competitors will have an impact on the company's development.

"xpeng motors pays more attention to commercialization, and has made great changes in marketing capabilities, organizational processes, etc." he xiaopeng concluded that he used to focus on technology, but now he pays more attention to user experience. at the same time, he is also constantly learning and exploring, trying new business models.

looking ahead

after ten years of hard work, xpeng motors has achieved certain achievements, but it is also facing new challenges. in the future, xpeng motors needs to continue to explore new business models and keep close to the market environment in order to stand out in the fiercely competitive automotive industry.

with the development of the industry and the advancement of technology, new car-making forces will also face greater opportunities. they must continue to learn and innovate in order to achieve greater success in the future.