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"we believe that price wars are not a long-term solution. all companies must make profits if they want to develop," said yang dayong. he further explained that changan ford's new energy products, such as explorer, edge l and mondeo, have their own characteristics, which gives changan ford confidence in the market competition. these characteristics directly form differentiation, making changan ford not worried about price wars.
in addition, yang dayong also analyzed the impact of the trend of oil and electricity going hand in hand. he believes that the future automobile market must be a fusion of oil and electricity, with hybrid power as its core. in this process, fuel vehicles have obvious advantages in pickup trucks, off-road and other scenarios, while electric vehicles have more advantages in urban transportation and short-distance travel. therefore, in the future automobile market, oil and electricity going hand in hand will be an inevitable trend of development.
in the face of fierce market competition, changan ford has always maintained a steady pace. they continuously optimize product development and improve quality, and invest more resources in product development to provide consumers with better products and services. at the same time, changan ford is also actively exploring new market opportunities to meet the diverse needs of consumers and continuously improve the level of intelligence.
yang dayong's strategy does not simply rely on technological innovation, but combines the market environment and consumer needs. he pointed out that changan ford always pays attention to details and user experience in product development, and incorporates these elements into the product design and manufacturing process, which makes changan ford's products not only have strong technical strength, but also have unique market value.
changan ford's new energy vehicles have also made significant progress in the field of intelligence. the new generation of ford explorer uses ford's self-developed blue intelligent driving system, which is more powerful, has a significantly improved response speed, and has added functions such as carplay, which brings consumers a more convenient driving experience.
in short, changan ford’s success is inseparable from its keen insight into market changes and deep strength. they have always adhered to their brand positioning and combined product design with user needs, thus achieving successful breakthroughs.
