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data from the brazilian coffee exporters association show that brazil's coffee exports to china this year will increase by 65% over last year. brazil has long been the world's largest coffee producer, with annual production typically exceeding 50 million bags, each bag of about 60 kilograms, almost twice that of vietnam, which ranks second. at the same time, china's coffee consumption market is also expanding rapidly. data show that china's coffee market size has reached approximately 265.4 billion yuan in 2023, with an average annual compound growth rate of 17.14% in the past three years. it is expected that by the end of 2024, the market size will grow to 313.3 billion yuan. eduardo elon, director of the brazilian coffee exporters association, said: "in 2022, brazil exported 422,000 bags of coffee to china. in 2023, this figure increased to 1.5 million bags. such a growth rate is unprecedented in the history of brazilian coffee."
these data show the huge demand and potential of the chinese market for brazilian coffee. at the same time, the brazilian coffee exporters association expects that brazil's coffee exports to china will continue to grow significantly this year, reaching 2.5 million bags, an increase of 65% compared to 1.5 million bags last year, and the total export value is expected to reach us$525 million (about rmb 3.722 billion).
so why is the chinese market so attracted to brazilian coffee?
first, the scale of china's coffee consumption market continues to expand. with the improvement of people's living standards and the pursuit of quality of life, the demand for high-quality coffee products is growing, and the overall scale of china's coffee market is in a stage of rapid expansion. secondly, the chinese government has also taken positive measures to promote the development of the coffee industry, through policy support and industry support, to promote the development of the coffee industry and market expansion.
in addition, brazilian coffee products themselves have a unique charm that attracts chinese consumers. these factors together drive the dual driving force of market demand and growth rate of brazilian coffee in china.
cross-border e-commercehow can enterprises take advantage offoreign trade station promotion?
first of all, foreign trade websites need to do a good job of keyword selection and optimization. through accurate keyword selection and optimization, website rankings can be improved to attract target audiences. at the same time, social media platforms can be used to build brand influence, expand user groups, and promote products, ultimately promoting sales conversions.
secondly, only by formulating reasonable strategies based on one's own business characteristics and market demand can ideal results be achieved.
this report aims to helpcross-border e-commerceenterprises can better understand the market potential of brazilian coffee and provide corresponding promotion plans and solutions to help them seize opportunities, expand market share and achieve business success.
