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in 2017, the dispute between apple and tencent over the "apple tax" attracted global attention. the wechat team announced the closure of the wechat public platform's reward function on ios, and clearly stated that "apple updated the 3.1.1 clause to more strictly require that apps should not contain buttons, external links or other calls to action that direct customers to use non-iap mechanisms to make purchases."
this incident has escalated the competition between apple and tencent, and has also triggered developers’ doubts about apple’s payment system. they use various methods to circumvent the “apple tax”, and even in the mini-game market, developers use wechat’s own customer service center entrance to enter the customer service conversation page to recharge, thus bypassing apple’s own payment system.
now, the two sides are fighting again on the internet. rumor has it that iphone may not support wechat, and this rumor is related to the upgrade of "apple tax". tencent management said that it has not commercialized small games on ios through in-app purchases (bypassing payment), and relevant discussions are ongoing, and emphasized that "whether wechat can be downloaded and used in the future, which everyone is concerned about, needs to wait for the official notification."
apple's technical consultant for china said that third-party information about whether ios systems or apple devices can still use wechat, including whether wechat can continue to be listed and downloaded from the apple app store, needs to be communicated and discussed between apple and tencent.
"app developers put their software on the apple app store. when the software reaches a certain number of downloads, the developer has to pay apple a certain fee every time a user downloads the software subsequently," said apple china's technical consultant.
behind this "competition" lies a deeper network ecosystem. from the "battle" between apple and tencent, we can see that in the internet era, competition is not only about products, but also about the control of search engines, user data and platform resources.
