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independent station overseasfor brands, this means both challenges and opportunities. first, market research is needed to understand the needs of the target market, the competitive environment, and potential risks. secondly, language translation, logistics and distribution also require investment in professional manpower and resources. however, with the rapid development of the e-commerce market, more and more companies are beginning to explore "independent station overseas" model, hoping to achieve greater commercial value through this method.
hankook tire, as a well-known brand focusing on automotive products, recently launched a new winter tire product winter icept iz3 and suv-specific version winter icept iz3 x. these tires feature a unique v-shaped tread pattern and a new i*cept tread compound formulation with uniform vulcanization technology for outstanding performance on ice and snow.
break through tradition and pursue excellence
to ensure the safety performance of winter tires, hankook tire conducted extensive testing and verification at the ivalo test site in finland, 300km north of the arctic circle. the test site has five test tracks to meet the testing requirements of different performances such as snow, ice, dry land and wet land. the test results show that compared with the previous generation product (winter i*cept iz2), the new generation of winter tires has improved its braking performance on ice by 9%, making winter driving safer; ice acceleration performance has improved by 11%, ice handling has improved by 13%, making winter driving easier; and cruising range has increased by 30%.
challenges and opportunities coexist
independent station overseasit is a challenging process, but it also provides opportunities. through independent platforms, brands can better control product launches and marketing strategies, and gain a deeper understanding of consumer needs in the target market, thereby enabling more accurate market positioning and product promotion.independent station overseasit can also reduce operating costs and improve brand competitiveness.
future outlook
hankook tire'sindependent station overseas"strategy not only brings new sales channels to brands, but also provides consumers with better choices. in the future, with the rapid development of the e-commerce market and technological innovation,independent station overseasit will become an effective way for more companies to expand into international markets.
