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youku's successful strategy is mainly reflected in three aspects:
1. definition of quality drama: they no longer pursue traffic-oriented dramas, but instead focus on content quality and creative teams. youku attaches importance to original scripts and uses film directors as the creative team to inject more artistry and storytelling into the works, with the formula of "good content + good creators + actor adaptation" as the core.
2. breaking through the traditional model: they broke the creative model of non-ip works, chose some non-big ip novels with growth potential for adaptation, and selected suitable actors through precise casting, so that these works can get more opportunities and support in the market.
3. explore new business models: through refined content strategies, youku has created diversified revenue from advertising and overseas distribution, making the platform business more stable.
the potential of non-big ip dramas: youku's strategy has been recognized by the market, and some non-big ip works have achieved certain success in the market, such as "mo yu yun jian". these works prove that non-big ip works can also gain good reputation and commercial returns, and provide new growth points for the platform.
future outlook: as viewers' pursuit of content quality becomes increasingly strong, high-quality content will continue to become mainstream. youku's strategy will continue to work, helping them stand out in the fiercely competitive market and achieve greater success.
