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in 2013, ethan began to learn chinese and embarked on a journey to china. he gained a deep understanding of chinese history and culture, and eventually chose to stay in china to start his academic research. in 2019, ethan met the founding team of "wheel brother" by chance, who were looking for foreigners who could introduce cars in chinese. from participating in the filming as a guest to officially becoming the global ambassador of "wheel brother", ethan witnessed the rapid development of china's automobile industry.
ethan's perspective is unique. he not only shows chinese netizens an american's true evaluation of chinese cars, but also opens a window for many foreign netizens to understand chinese cars. he often shows the advantages of chinese electric cars without reservation. for example, the video shows a certain car with two 15.6-inch screens, heated and ventilated seats, and a cheap price. "interior upgrades are one of the most obvious manifestations of the progress of china's auto industry." he believes that this has become a trend in the market, and "a 12.3-inch car screen may still be a selling point in the us market, but it is not so competitive in the chinese market."
as the global ambassador of "wheel brother", ethan drives chinese electric cars and feels their charm. he sees the booming development of china's auto industry and its future development direction. as chinese auto brands enter europe, the middle east, southeast asia and south america, ethan believes that foreign consumers will fall in love with chinese cars.
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