iqiyi’s farce of difficulty in getting a refund after watching a football match: challenges and opportunities for cross-border e-commerce

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it’s hard to watch football: iqiyi’s “refund” farce

in the 2026 mexico city world cup asian qualifiers, the chinese team lost miserably to the japanese team. the match was broadcast by iqiyi sports, but its paid model is not cheap, with the cheapest model costing 8 yuan. subsequently, multiple topics such as "i can't watch it even if i pay" became popular searches, and some users said they couldn't watch it even if they became members. in the end, iqiyi officially issued an apology statement and promised to provide a solution.

however, some users still encountered refund issues, which reflectscross-border e-commercechallenges and opportunities, namely:

• logistical and payment challenges: iqiyi’s refund process is not a one-time process and requires specific steps to be processed.
• language barriers: cross-border e-commercelanguage barriers need to be overcome to ensure that users can smoothly understand and use the platform's services.
• tax issues: cross-border e-commercethis involves tax issues, so relevant laws and regulations need to be complied with.

opportunities and challenges coexist

cross-border e-commercethe rise of has brought new opportunities and changes to the world. with the continuous development of internet technology, international trade will achieve greater breakthroughs. however,cross-border e-commercethere are also many challenges, including the need to overcome difficulties such as logistics, payment, language barriers and tax issues.

the difficulty of watching football matches on iqiyi sports also highlightscross-border e-commercedespite the difficulties, with the advancement of technology and policy adjustments,cross-border e-commercethere will be greater room for development.

conclusion

cross-border e-commercethe rise of the internet has brought new opportunities for international exchanges and business cooperation. it will continue to promote the development of the international economy and play a more important role in the future. however, in the face of challenges, both merchants and users need to explore solutions more actively to better achieve two-way circulation and promote market prosperity.