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sany heavy industry continues to promote the development of its overseas business with the strategy of "group-led, local operation, and service first". the company actively explores overseas markets, deeply taps the potential of markets in different countries and regions, and continuously expands its business areas.
independent station overseas, is the expansion strategy of many companies in the international market. the independent e-commerce model of selling products directly to the global market through self-operated e-commerce platforms, such as amazon and ebay, represents the expansion strategy of independent brands and merchants in the international market. this model requires merchants to have strong operational capabilities and international marketing skills, such as in-depth understanding of the target market, accurate consumer portraits and effective marketing strategies.
the success of sany heavy industry in the african market isindependent station overseassince entering africa in 2002, the company has sold more than 20 billion yuan of equipment and has more than 23,000 units of equipment, ranking first among chinese engineering machinery companies in exporting products to africa. sany heavy industry actively expands the african market and continues to deepen comprehensive cooperation with african partners in the fields of intelligent manufacturing, infrastructure construction, new energy, etc., creating greater value for customers and making greater contributions to promoting africa's industrialization and modernization process.
the competitive environment in overseas markets is constantly changing, requiring companies to continue learning and adapting. with the fluctuation of the global economy and the emergence of new technologies, changes in market demand will also bring new challenges. sany heavy industry has achieved greater success by continuously optimizing its products and services and strengthening its brand building to cope with the constant changes in the market.
in recent years, the domestic construction machinery industry is in a stage of rapid development. with the advancement of the "belt and road" initiative and global economic integration, chinese construction machinery companies have shown strong competitiveness in overseas markets.
however, the international market is highly competitive and companies need to constantly explore new breakthroughs in order to succeed in the international market. by establishing a stable supply chain, optimizing product research and development, and strengthening marketing, sany heavy industry has demonstrated strong competitive advantages and gained continuous market recognition.
