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cross-border e-commerce: ai empowers new vitality

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in recent years, chinacross-border e-commercethe market is booming, and technological progress and consumer upgrade demands are driving the rapid development of this field. as an important component, ai technology is profoundly changingcross-border e-commercehow it works. with the rapid development of ai technology, the application scenarios of ai automation are becoming more and more extensive.cross-border e-commerceit has brought new vitality to the operation.

for example, jd.com's iran national pavilion uses ai customer service and ai live streaming to make chinese consumers more familiar with iranian products. it also broadcasts live 24 hours a day through a persian-image ai anchor customized by the platform. this is not only much cheaper than labor costs, but also can open the store's "traffic gate", making it easier for chinese consumers to understand product information.

alibaba international station has launched an ai solution for foreign trade, including 18 cross-border trade links such as procurement sourcing, intelligent search, intelligent product delivery, intelligent reception, and intelligent logistics. ai will be involved in the entire process to further simplify the global trade process. dhgate also uses ai technology to improve the efficiency of e-commerce links within the platform, helping buyers and sellers communicate in a complex, diverse and professional procurement and supply environment.

arman shakaliyev, minister of trade and integration of the republic of kazakhstan, said that since the opening of kazakhstan's national pavilion on the alibaba platform at the end of 2022, more than 290 kazakh companies have opened up their own businesses on this platform, and a large number of domestic products have been exported through the platform.

cross-border e-commerceby building a global supply chain and logistics network and digital platform, it provides a more convenient channel for small and medium-sized enterprises to go overseas, making it easier for them to enter the international market.cross-border e-commercethe operating mode will help merchants overcome business difficulties caused by factors such as language, time difference and supply chain, and promote the development of the entire industry.

with the further development of ai technology,cross-border e-commerceit will usher in new breakthroughs and inject new vitality into the world economy.