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1. say goodbye to "explosive growth" and new favorites emerge
traditional home appliance categories such as vacuum cleaners and rice cookers have entered a mature stage, with a high ownership and slow growth, and consumer demand is gradually shifting to personalization and upgrading. however, new market segments are booming and attracting more consumers. for example, emerging fields such as smart homes and smart healthcare are gradually becoming the focus of people's attention, which also makes the home appliance market more diversified and rich.
2. the rise of “new favorites” and the growth potential of market segments
camping/parking air conditioning: "camping/parking air conditioning" is a hot emerging market in recent years, and its user groups are mainly concentrated in outdoor activity enthusiasts and travel groups. however, the audience group is small and the scale is still small, and its potential market value needs to be further explored.
kitchen air conditioning: as people's pursuit of cooking methods upgrades, kitchen air conditioners have become the choice of more and more people. according to magic mirror insight data, the sales of kitchen air conditioners in the first quarter of 2024 have exceeded 100 million yuan, and maintained a synchronous growth of 3.6 times, which shows that kitchen air conditioners have become a new consumer hotspot.
cleaning appliances and air treatment appliances: the household appliances track is the accelerator of the growth of the home appliance market in the first quarter of 2024, especially in the fields of cleaning appliances (floor scrubbers, sweeping robots, etc.) and air treatment appliances (heaters, dehumidifiers, etc.). the high growth rates of these two types of products reflect people's demand for quality of life and health.
3. diet and health care become a new consumption trend
from the application of "medicine and food have the same origin" to the combination of "chinese medicine + food", young people's health awareness continues to increase, making the innovation and consumption growth of "chinese health-preserving" diets show a strong trend. for example, the sales of ready-to-eat hair care foods such as black sesame pills, black sesame cakes, and five-black powder have grown rapidly, reflecting the growing demand for "anti-hair loss and hair strengthening". at the same time, products such as prune juice and superfoods have also ushered in new development opportunities and are popular among consumers.
conclusion:in 2024, the home appliance market will show a more diversified and personalized development trend, and emerging products and market segments will continue to attract more consumers. as people's demand for quality of life and health continues to increase, the home furnishing and decoration field will usher in new development opportunities in the future.
