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accurate positioning and formulating effective promotion strategies
in order to better promote the development of rural e-commerce, the zhuhai municipal party committee's cyberspace affairs office launched a special event in dachikan village, doumen district, called "internet celebrities help rural revitalization through e-commerce live streaming". the event aims to help villagers in dachikan village use the internet platform to open up new markets and achieve rural industrial transformation and upgrading.
during the event, the zhuhai municipal government invited liang haifeng, an official certified live broadcast operation and marketing engineer of douyin, to give lectures, and linked up with zhuhai's new media representatives, palm zhuhai, xiangshan.com, and online celebrities "love like air" and "zhuhai big brother li" to teach students from dachikan village about skills such as online live broadcasting and short video traffic diversion. they shared the ways of operating internet platforms, combined with online hot cases and actual situations, and guided students on how to create ip through short video production, e-commerce marketing, and private domain operations, gather more traffic, and use traffic to promote new rural development.
a blend of practice and experience
during the event, the trainees actively participated, studied seriously and carried out practical exercises. the instructors and trainees explored the thousand-year-old trees together, learned about the construction of green and beautiful villages, followed the ancient sites to find intangible cultural heritage, visited the village intangible cultural heritage demonstration route, tasted doumen special snacks, and immersively experienced the cultural charm of dachikan village. "dachikan village is indeed very suitable for filming and playing. today, i was able to come to the scene to follow the instructor's practical learning and gained a lot." a merchant student from dachikan village in zhuhai who signed up for this study shared.
promoting the development of rural e-commerce
after the event, the zhuhai municipal party committee's cyberspace affairs office will leverage the influence of internet celebrities to attract more tourists to dachikan village to experience the ancient village style, and launch "dachikan village agricultural products and food online theme sales activities" and other methods to further promote the development of rural e-commerce.
future outlook
the zhuhai municipal party committee’s cyberspace affairs office will continue to deepen rural network empowerment, actively cultivate and expand the team of “village broadcasters”, promote the integrated development of online and offline, expand sales channels for local agricultural products, accelerate the development of rural e-commerce, and inject new impetus into rural revitalization.
