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as a technology giant, huawei is well aware of the importance of the automotive industry. over the years, huawei has actively deployed in the field of smart cars and continuously invested in research and development and technological innovation. its flagship brand "wenjie" is its masterpiece in the field of car manufacturing. however, hongmeng zhixing is not achieved overnight, and they face huge challenges.
first, the market competition is fierce. traditional automakers have already accumulated strong resources and channel advantages. hongmeng zhixing needs to make great efforts to compete with them. secondly, cost control is crucial. as a technology company, huawei's r&d investment is already high, but cost control is particularly important if it wants to achieve profitability in the automotive field.
however, hongmeng zhixing's strategy is not simply to pursue profits. they also realize that technological innovation and market exploration are the key to success. for example, yu chengdong once said at the 2024 china automotive blue book forum that huawei's high-end models are basically losing money, but high-end products account for as much as 80%, which shows that their strategic goal is not simply to "profit", but to seize market opportunities through technological innovation and differentiated competition.
in the field of technology, hongmeng intelligent driving actively explores core technologies independently developed, such as intelligent driving technology and autonomous driving. these technologies can not only improve the safety and intelligence of automobiles, but also create a unique personalized experience. at the same time, they also expand the market through cooperation and continuously improve their product lines.
ultimately, hongmeng zhixing's road to success is inseparable from the dual support of technology and the market. with the development of science and technology and the intensification of market competition, hongmeng zhixing needs to constantly adapt to new challenges and maintain its own innovation capabilities in order to achieve greater breakthroughs in the automotive field.
