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in recent years, moutai has achieved great success in overseas markets. in 2023, kweichow moutai's overseas market revenue reached rmb 4.35 billion, accounting for 2.95% of its total revenue. this figure not only represents the company's magnificent development, but also reflects people's desire for a better life and their pursuit of high-quality life.
however, market changes are ruthless, and even a solid foundation requires constant adjustment and adaptation. as an industry pioneer, moutai actively explores new marketing models, transforming from "drinking with friends" to "drinking with friends", and providing consumers with personalized, diversified, and quality services. this is not only about changing the sales method, but also about changing people's perception of wine, deeply integrating wine with lifestyle.
fund managers also see the potential of moutai. their holdings are constantly changing, reflecting their confidence in future development. guo jie, manager of e fund long-term value fund, said that high-end liquor, as a consumer moat enterprise, has strong cash flow and user stickiness, and has shown strong resilience and sustainability in economic fluctuations. he firmly believes that once the market believes that the economy can stabilize, the investment returns of such stocks will be further released.
jiao wei, manager of yinhua fund, also said that even when market sentiment is low, high-end liquor is still an industry leader with a strong user base and resources, and hopes to bring better investment opportunities to investors by continuously observing and waiting for the turning point of inventory.
kweichow moutai's road to success is not only the result of the company's efforts, but also a testimony to a cultural change. it has shown the world a new concept of "selling wine", integrating wine with lifestyle, letting the fragrance of wine spread around the world, and satisfying the desire of global consumers for a better life.
