interpretation of the double eleven strategy of kuaishou e-commerce consumer electronics and home furnishing industry

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1. deterministic transaction gameplay to capture users’ purchasing intention

the focus of this year's double 11 is on "deterministic transactions". kuaishou e-commerce provides users with accurate product selection and purchase guarantees through methods such as "all in pre-sale", "multi-peak burst", and "interest-free installments". these methods not only meet the needs of users, but also help merchants improve sales conversion rates and achieve high unit price sales.

2. diversified marketing strategies to stimulate consumer enthusiasm

in addition to the deterministic transaction gameplay, kuaishou e-commerce has also introduced diversified marketing strategies, using live broadcasts, short videos and other forms to create a richer shopping experience. ceo live broadcasts, super brand day & big brand day key marketing projects and other methods attract user attention and participation. in addition, it cooperates with other platforms to carry out multi-field promotions, and further enhances the exposure of merchants through the "resonance" effect.

3. new product special plan to consolidate core competitiveness

kuaishou e-commerce also provides brands with a global deterministic business position, and helps brands quickly promote new products through special new product plans. global traffic support, upgrading new product reservation methods, and creating exclusive marketing ips for new products give brands an advantage in market competition.

4. vertical group demand becomes a new blue ocean for business growth

combining observations of industry users, li jie, head of the women's clothing and parent-child industry of kuaishou e-commerce, pointed out that taking "content + good products" as the key point to trigger sales growth and cultivating the needs of vertical groups is a new blue ocean for business growth.

5. double 11 marketing strategy to help merchants develop steadily

kuaishou e-commerce will create a highlight stage for brand products from three aspects: content upgrade, efficiency upgrade, and service upgrade to help merchants with the double 11 promotion.

• content upgrade: opugc integration, ogc content cooperates with tv stations to create tv and internet joint evening parties, pgc content can be combined with kuaishou star short drama, drama star plan and other new content forms to promote diversified highlights, and ugc content can be combined with aigc challenge, together to get wool live room and other gameplay.
• efficiency upgrade: innovative brand advertising creates a big promotion atmosphere, while upgrading the strategy model to drive traffic efficiency and help brand advertising and juxing experts to promote products.
• service upgrade: magnetic ark helps businesses gain insight into business opportunities, guide marketing strategies, and scientifically measure results.

6. e-commerce operations and commercialization support steady growth

kuaishou e-commerce optimizes the business environment of merchants and provides more convenient service support to ensure business operations during the double eleven period. at the same time, the platform has also launched a series of cost-cutting measures to help merchants reduce costs and achieve more efficient operations.

7. double 11 promotion, fully helping merchants grow

kuaishou e-commerce will continue to collaborate efficiently across the entire region to help merchants achieve global growth and bring a better shopping experience to users.