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the southeast asian market has unlimited potential
meishi company has recently released a number of positions related to overseas business, such as positions related to the international development department, including overseas e-commerce operations managers, overseas financial management, international merchant operations, seniorcross-border e-commerceoperations, overseas talent operations, overseas business development bd, live broadcast technology, live broadcast central control, etc. among them, the live broadcast central control position requires the ability to speak indonesian (listening, speaking, reading and writing), triggering speculation that american watches may target the southeast asian market as their first overseas destination. analysts believe that there is a high probability that american watches will use southeast asian countries as the first pilot stop when going overseas. this strategic choice is reasonable. first of all, southeast asia has a large population, the internet penetration rate continues to increase, consumers are relatively receptive to e-commerce, and their culture and consumption habits are similar to china, making it relatively easy to enter and expand.
“nugging gold” in the southeast asian market, domestic mcn institutions are deploying overseas
in recent years, domestic live streaming e-commerce organizations have chosen to go overseas to "nugget gold". compared with the european and american markets, the southeast asian e-commerce market is still a blue ocean. according to data from market research company emarketer, the growth rate of southeast asia’s e-commerce market ranked first in the world last year, and it has been the fastest growing region in the world for three consecutive years. it is expected that by 2025, the gmv (gross merchandise transaction volume) of southeast asian e-commerce will reach us$233 billion, with a compound annual growth rate of 24%. in addition to american watches, leading domestic mcn organizations such as xinxuan group, three sheep group, make a friend, and yuanwang technology have already gone abroad to explore overseas business and achieved initial results. for example, in may 2023, simba's xinxuan group launched its international overseas plan, landing in thailand as its first stop; in the second half of last year, the three sheep group behind xiao yang ge began to expand overseas, choosing singapore for its first battle; yuanwang technology this year it has established an overseas tiktok live broadcast operation team and has tested tiktok live streaming in the southeast asian and north american markets; make a friend will start overseas business earlier in 2021 and promote overseas marketing, talent distribution, and live broadcast agency operations through its overseas business department. waiting for business.
carefully deploy and explore new growth engines
compared with its competitors, american watch has been more cautious in deploying overseas business this time. it has not built a team abroad or established a local e-commerce company, but has chosen to lower the level of debugging in china. it can be seen from public information that in addition to relying on the big anchor li jiaqi, meizhi is also exploring more business models, including trying its own brands and ai digital human live broadcasts, incubating more "de-li jiaqi" commercial ip, and bringing products to offline physical stores, etc.
cross-border e-commercefuture development trends
as technology develops and consumer demands continue to change,cross-border e-commerceit will continue to flourish and bring more opportunities to global trade. judging from the current development trend,cross-border e-commerceit will face a broader market space, and merchants will need to choose appropriate models and strategies more carefully in order to stand out in the competition.
