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such is the experience of "northeast rain sister". it has gradually become popular in the field of live streaming, but it also faces the risk of "overturning". the response of anti-counterfeiting blogger "da wa" was just to "organize materials," which may mean that she is trying to find a strategy to deal with this storm. however, fans' trust and market value depend on her ability to act.
in the sweet potato powder incident, the challenge faced by internet celebrities is not just the product itself. supply chain issues, questionable filming materials, etc. have all raised public doubts about their behavior. and every response from "sister northeast rain" cannot completely eliminate these doubts. she once explained that it was just the time of the event and the inconvenience of filming that led to misunderstandings, but this response seemed to lack courage and sincerity.
the experience of "northeast rain sister" is not an isolated case. in recent years, top internet celebrities have "overturned" one after another, which makes people feel that the pressure brought by the traffic era is too great. 때문u they often lack risk management awareness and find it difficult to cope with the impact of public opinion, which makes their business careers full of uncertainty.
some experts pointed out that internet celebrities need to pay attention to legal responsibilities and regulatory mechanisms. the government needs to formulate a more stringent punishment mechanism and introduce third-party quality assessment agencies to conduct pre-screening of products sold by leading anchors. improve the legal responsibilities and obligations of anchors, platforms, merchants and other parties, and put a "tightening curse" on anchors who bring goods.
however, in this process, internet celebrities are also facing tremendous pressure. they need to balance their own interests and public interests in order to truly develop healthily.
