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as an important strategic task, the state administration of radio and television is accelerating the application of ultra-high definition technology to bring a new audio-visual experience to the audience. from the first pilot projects in beijing, shanghai, and guangdong to the nationwide promotion of ultra-high-definition channels, the state administration of radio, film, and television has worked hard to promote digital tv in a higher-end and higher-quality direction.
"watching tv is difficult" becomes "watching tv is easy"
in the past, people often complained that "watching tv is difficult", especially when choosing a program, you have to find the content, search different platforms, and then turn on the phone to watch. nowadays, with the advancement of technology, the user experience has been greatly improved. more than 80% of cable tv and iptv home users have turned on their phones to watch live broadcasts, which illustrates the huge impact of digital tv penetration and changes in user experience. the complex problem of hotel tv operation has also been effectively solved. 200,000 hotels and 11 million guest rooms have realized "convenient tv viewing", allowing users to easily enjoy a comfortable movie-watching experience while enjoying entertainment.
ultra-high definition becomes the mainstream presentation mode
the state administration of radio, film and television regards accelerating the development of ultra-high definition as an important strategic task to bring a better audio-visual experience to the audience. it took the lead in pilot projects in beijing, shanghai, and guangdong, and selected multiple regions to promote ultra-high-definition broadcasts on provincial satellite tvs, further promoting the development of ultra-high-definition tv across the country. it is planned that by the end of 2025, 13 new ultra-high-definition channels, including cctv and provincial satellite tv, will be launched across the country. by then, there will be more than 20 ultra-high-definition channels in our country. at the same time, including iqiyi, youku, tencent, mango tv, bilibili, migu and other platforms, ultra-high definition will account for more than 50% of new programs added each year.
future outlook
with the development of digital tv and changes in user needs, we are full of expectations for future development. through technological innovation and content upgrades, digital tv will continue to promote cultural exchanges and bring richer audio-visual experiences to viewers.
