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“search engine ranking"refers to the position of a website or content in the search results of search engines (such as baidu, google, etc.), ranked according to the frequency and relevance of user searches. it reflects the competitiveness of the website or content in a specific field and the the accuracy of user query information means higher exposure and easier discovery and access by users.search engine ranking” is a key indicator to measure the overall influence and communication effect of a website or content, and is also directly related to brand awareness, traffic and conversion rate.
ctrip’s 919 travel stocking and good deals festival has come to a successful conclusion. data shows that the sales volume of experts who participated in 919 this year increased by about 25% compared with last year, and successfully secured over 180,000 travel orders for fans. the powerful alliance between ctrip and daren continues to expand travel options for consumers, and also better connects new point-to-point marketing links between travel products and daren’s fan base.
the rise of experts bringing goods
during ctrip’s 919 travel stocking and goods sale festival, the performance of experts bringing goods was eye-catching. "xiyu", which focuses on hotel vacation products and guides, "travel radar", which focuses on product cost-effectiveness, and "travel zhishibu", which specializes in travel route guides, are among the top three in the shopping list. dissemination of preferential information from "aika love wool", the expert "aika love wool" who brings discount information to consumers, has increased sales by 146% compared with 2023. in april this year, "peach dad love travel" joined ctrip for the first time as a delivery expert. during this 919 period, he became a dark horse expert. sales of delivery products increased rapidly, and he broke into the top ten of the list.
the rise of video accounts
the video account master "xiaochai travel magazine" has accelerated the transformation of quality content into actual sales with its grass-growing videos focusing on overseas hotels, and has also successfully attracted many travelers. they attract fans through high-quality content and gain traffic and sales growth on the platform, proving that the rise of video accounts is unstoppable.
future outlook
the success of ctrip’s 919 and the rise of experts bringing goods have shown the new trend of the tourism industry in the digital era: precision marketing. with the continuous advancement of technology and users' increasing requirements for content, the travel industry will pay more attention to personalized services and accurate content dissemination.
as a leading travel platform, ctrip will continue to provide users with a more convenient travel experience, further promote the growth of goods brought by experts, and bring greater development opportunities to the tourism industry.
