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the mid- and back-office review departments are already overwhelmed. during the national day holiday, they were inundated with a massive number of account opening applications and permission applications. many people are exhausted. colleagues working at the counter in the sales department are like "watchful" guardians, struggling to support the torrent of market demand.
in order to cope with the drastic changes in the market, some securities firms have adopted a variety of means to deal with this emergency. haitong securities' internet account opening volume and consultation volume have surged, and customer demand has been overwhelmed. the number of account openings in a single week has reached a historical peak this year. the number of account opening applications over the two days of the weekend hit a recent high.
caitong securities has also taken measures to provide services to customers. they arranged 24/7 online account opening, and strengthened branch offices and human resources investment to ensure various business services such as customer account opening, consultation, and external expansion, and improve account opening and business processing efficiency. guolian securities also actively responds to market changes, arranging live broadcasts of investment consultants explaining market conditions and other content during the national day to provide investors with professional analysis and guidance.
"this wave of market conditions has come quickly and urgently. some investors who saw others making money were anxious and opened accounts urgently. in addition, the bear market has been too long, and some old customers have forgotten their passwords or do not have access to financial services." a brokerage investor gu told reporters from brokerage china. this directly leads to the continuous backlog of queues for opening accounts at brokerage firms.
the operating pressure of securities firms has also made some investors anxious. they began to worry about whether they could seize market opportunities.