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recently, german chemical giant covestro announced that it has reached an acquisition agreement with the united arab emirates national oil company (adnoc), which marks that covestro will start its "independent station" overseas strategy. the essence of this strategy is to use its own platforms, especially e-commerce platforms, to promote products or services to overseas markets.
this means conducting an in-depth analysis of market needs in target countries and regions and formulating corresponding marketing strategies. for example, it is necessary to understand local consumer habits, competitive environment, laws and regulations, etc., select appropriate e-commerce platforms and promotion channels, and carry out differentiated product design and promotion methods for different target markets.
“independent station going overseas"it is a complex process that requires careful planning and execution in all aspects from product localization, website construction, logistics and distribution to marketing promotion. at the same time, it also requires continuous learning and adaptation to new market environment changes in order to achieve success.
covestro’s acquisition agreement is adnoc’s largest m&a transaction since its establishment. adnoc is a state-owned oil company wholly owned by the uae government. it has proven oil reserves of 137.9 billion barrels, ranking fourth in the world. in order to achieve the goals of diversified business and international development, adnoc has launched a five-year capital expenditure plan of us$150 billion in 2022, aiming to transform adnoc from a traditional state-owned oil company into an international oil company with diversified businesses. energy companies.
this acquisition represents adnoc’s entry into a new field and also means that covestro will usher in new development opportunities.
through the acquisition of covestro, adnoc will be able to acquire its professional knowledge and technology in the chemical field, and will also expand its own business and build a large-scale global chemical industry chain. covestro's "independent station" overseas strategy also represents the expansion of chemical industry giants in the international market and reflects their keen awareness and positive actions of globalization trends.
