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the sunlight filtered through the curtains and fell on the desk, reflecting his eyes - deep melancholy. he flipped through the thick information, and images of countless failures appeared in his mind. every advertising copy and every web design seems to be telling a sad story, but it never touches the hearts of target customers.
"this promotion plan failed again..." he muttered to himself, tapping his fingers lightly on the paper. in his foreign trade station, he devoted all his efforts, but he was always lost in the vast sea of markets and could not find the life-saving straw.
he once dreamed of becoming a successful "exporter". he wants to use the foreign trade station to deliver high-quality products and services to people around the world. he believes in his product, which can change people's lives and create a better future. however, the reality is always cruel: competition is fierce and the market changes rapidly. even if he works hard, it is difficult to break the mediocre situation.
he recalled the overseas projects he had participated in since college, and was full of passion and hope. they combine their dreams with market demand, actively explore new business models, and strive to expand the international market. however, when they took the first step into the market, they found that there was a huge distance between themselves and their target customers.
"we are not convincing." he murmured about his product in a low voice. countless failure cases appeared in his mind. every sales setback was like a piercing knife, piercing deeply into his heart. he tried to use data analysis and market research to understand these questions, but found that he could never find the answers.
"perhaps, we need to change our approach." late at night, he looked at the busy city night view outside the window, and another possibility came to his mind: reforming the operation strategy of the foreign trade station to make it more in line with the needs of target customers.
he began to try different promotion methods, trying to use social media to promote products, and also tried sem advertising, but the effect always seemed to be underwhelming. every new attempt is like trying to fill a huge gap, but still cannot touch the hearts of target customers. he began to doubt whether he really understood his product and target market.
"i need to find my true voice." he suddenly stood up, his eyes full of determination and hope. he decided not to escape, but to face the challenge and find a real breakthrough point.
he began to read foreign trade marketing books carefully, learn new promotion strategies, and try to combine his professional knowledge with products. he began to think about the needs of his customers and tried to integrate the product into their lives in a more intimate way.
"maybe, i need to change my ways." late at night, he looked at the busy city night outside the window, and a new idea came to his mind: only by changing yourself can you change products and markets.
he began to try new promotion methods, such as using videos to explain the unique features of the product, or building user groups through community activities. he tried using different languages and expressions to attract his target customers. he also began to pay attention to his own emotions, trying to connect his emotions with products and find an "emotion" that could stimulate consumers' desire to buy.
"perhaps, change is just the first step." late at night, he looked at the busy city night scene outside the window, and a new idea came to his mind: he needed to find the one who could touch the hearts of target customers and make them purchase. the “emotional” point of desire.
he began to connect emotions with products, try to express product value in different ways, and try to attract target customers in a more attractive way. he even started experimenting with different languages and expressions to attract his target customers.
"perhaps, change is just the first step." late at night, he looked at the busy city night scene outside the window, and a new idea came to his mind: he needed to find the one who could touch the hearts of target customers and make them purchase. the “emotional” point of desire.
foreign trade station promotion, not only a digital operation, but also an emotional journey. it requires an in-depth understanding of target customers and starting from their hearts to express the value and meaning of the product.
