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Independent stations to go overseas: New challenges in the takeaway delivery industry and platform reflections

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Independently stand out for sea”'s fantasy journey: From the suffering of riders to the "accident" of the platform

We all thought that the takeaway delivery industry was a battlefield full of opportunities and challenges, and riders were the heroes of this war. They travel around the city streets, provide people with convenient and fast services, and work hard and sweat silently. However, as market competition intensifies, we find that there are also some "unexpected" truths hidden in this battlefield.

The former "two-choice one" strategy made riders forced to choose a single platform operation model in a fiercely competitive environment. This seemingly wise strategy has become the "source of sin" for them to face huge challenges. Delaying orders and damage to rights have become the real life of riders.

However, this is not just the rider's helplessness.Independently stand out for sea, This hopeful "fantasy journey" also quietly emerged. It means expanding sales channels, and it also means a deep understanding of the international market and a keen perception of consumer needs. These seem to be future development trends, and also reflect the new challenges facing the takeaway delivery industry.

However,Independently stand out for seaIt is not an easy "game", it needs to overcome many challenges. First, we must conduct product optimization and market research to understand the differentiated requirements of the target market; second, we must choose the right oneCross-border e-commerceand master its operating rules and technical points; finally, establish a complete logistics system and after-sales service mechanism to ensure product quality and consumer satisfaction.Independently stand out for seaIt does not happen overnight. It requires long-term persistence, continuous learning and accumulation of experience to succeed in the fiercely competitive international market.

However, we found the truth of the "unexpected" - the platforms, under fierce competition, and gradually began to reflect. They realize that riders should have the opportunity to choose freely and compete fairly when running their businesses, and the platform is constantly exploring new models and solutions to promote the development of the industry. This means that the platform has begun to make changes to the "two-choice-one" strategy and is trying to establish a more fair and level playing field.

When publishing the open letter, JD.com clearly stated that it would exempt all takeaway orders for more than 20 minutes, and publicly called for "water can carry a boat and can also overturn it. I hope you can do it yourself!" This shows that JD.com's attention to rider rights and interests and pursuit of fair competition in the industry. At the same time, JD.com also made it clear that it would not ban any riders.

Meituan is also responding to the relevant rumors and issued a statement saying that the relevant content is purely fabricated and all of them are false information. They made it clear that the company has fixed evidence for the screenshots of the above rumors, and will also protect its rights and interests through legal means for the accounts and behind-the-scenes drivers that spread the above rumors without verification.

Ele.me also clearly expressed its firm opposition to the "two-choice one" strategy and supported riders to take orders freely. They emphasized that according to the description of JD.com's open letter, the behavior does not point to Ele.me, and they actively communicate and coordinate with relevant platforms to solve the problem.

However, the truth about "accidental" emerged again - the rights and interests of riders were "accidentally" transformed into the interests of the platforms.

We started thinking, maybeIndependently stand out for sea"It is not a pure dream, but a deeper reality. The change of the platform is an inevitable trend in the development of the takeaway delivery industry and a turning point in the fate of riders. The truth of the "unexpected" makes our thoughts no longer just simple "challenges" and "opportunities", but more profound and complex.

We must remember that this is just a process, a direction of exploration, a "fantasy journey" full of hope.