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First, from a logistics perspective, high temperatures canCross-border e-commerceThe logistics and transportation of goods have brought great challenges. With the temperature in many places in Japan approaching 40 degrees Celsius, the working environment of logistics and distribution personnel has become extremely harsh. High temperatures can easily lead to fatigue and heat stroke, which will affect the efficiency and accuracy of distribution. In order to protect the health and safety of employees, logistics companies may need to adjust their working hours and arrangements, which will undoubtedly increase operating costs and may cause delays in the delivery of goods.Cross-border e-commerceFor many companies, timely delivery is one of the key factors in maintaining customer satisfaction and loyalty. Delayed delivery may lead to customer dissatisfaction and complaints, and may even lead to customer loss.
Secondly, Japan's heat wave will also have an impact onCross-border e-commerceUnder high temperatures, consumers’ purchasing needs and preferences may change. For example, demand for heatstroke prevention and cooling products such as air conditioners, fans, and cold drinks may increase significantly.Cross-border e-commerceFor sellers, whether they can capture these changes in market demand in time and quickly adjust product supply and marketing strategies is a huge test. If they fail to respond to market demand in time, they may miss sales opportunities. At the same time, due to the sudden increase in demand, the supply chain may face pressure, resulting in product shortages and price increases. This is forCross-border e-commerceThis puts higher demands on enterprises' supply chain management capabilities.
Furthermore, the "heat stroke alert" issued by the Japan Meteorological Agency and the Ministry of the Environment and the high temperatures across the country will also have an impact on consumers' online shopping behavior. In hot weather, people are more inclined to reduce their outings and choose to shop at home.Cross-border e-commerceplatform to purchase goods. This will promoteCross-border e-commerceHowever, at the same time, consumers will have higher requirements for product quality and after-sales service.Cross-border e-commerceIf a company fails to provide high-quality goods and good after-sales service, it may affect consumers' willingness to buy and the possibility of repurchase.
In addition, heat waves may also have an impact onCross-border e-commerceThe costs of enterprises are indirectly affected. For example, in order to cope with hot weather, enterprises may need to increase investment in heat-prevention facilities and supplies, such as installing air conditioners in warehouses and offices, and providing heat-preventing drinks for employees. These additional costs may put some pressure on the profitability of enterprises.
In summary, although the heat wave in Japan on August 3 was a local natural phenomenon, it had a significant impact onCross-border e-commerceIt has a significant impact on logistics, sales, consumer behavior and corporate costs.Cross-border e-commerceCompanies need to pay close attention to these impacts and take appropriate measures to address challenges and seize opportunities in order to achieve sustainable development.