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Thai Prime Minister Setha Thavik has ordered relevant departments to investigate whether Pinduoduo's Temu is compliant and pays taxes, reflecting the local government's high attention to the influx of foreign e-commerce platforms. These foreign platforms have put pressure on local Thai companies with their strong capital and advanced technology. For example, they can provide a wider range of product selection, a more convenient shopping experience and more competitive prices.
It is not easy for local Thai companies to cope with this challenge. On the one hand, they are relatively backward in terms of capital and technology; on the other hand, they are also insufficient in marketing and brand building. However, this does not mean that local companies have no chance.
Local companies can give full play to their own advantages, such as in-depth understanding of the local market, good customer service and unique product supply. By strengthening cooperation with local suppliers, they can provide products that better meet the needs of local consumers. At the same time, they can actively use social media and online channels to promote and enhance brand awareness.
The government should also play an important role in this process. It should formulate relevant policies to create a fair competition environment for local enterprises. For example, it should provide tax incentives and support the development of small and medium-sized enterprises. In addition, it should strengthen supervision of the e-commerce industry to ensure orderly competition in the market.
Consumer choice is also an important factor affecting the market structure. While pursuing price and convenience, consumers should also pay attention to the development of local enterprises and support local brands, thereby promoting the sustainable development of Thailand's retail industry.
In short, under the impact of foreign e-commerce platforms, Thailand's retail industry needs the joint efforts of all parties to achieve its own transformation, upgrading and sustainable development.
