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Take the intelligent recommendation algorithm as an example. It provides users with personalized information push by analyzing their browsing history, interest preferences and other data. This has improved the accuracy and efficiency of information dissemination to a certain extent, but it has also brought some problems. For example, it may lead to the formation of information cocoons, so that people are only exposed to content similar to their own views, limiting the expansion of their horizons and thinking.
Looking at the development of search engines, simple keyword matching in the past can no longer meet users' needs for accurate information. Today, with the help of artificial intelligence technology, search engines can better understand users' intentions and provide more accurate and valuable search results. However, this has also caused some controversy. In order to pursue commercial interests, some search engines may manually intervene in search results, affecting the fairness and objectivity of information.
In addition, the application of artificial intelligence in content generation is also becoming more and more widespread. Automatically generated articles, news and other content are flooding the Internet. Although it has increased the speed of information output, the quality is uneven, and there is even false and misleading information. This poses a threat to the authenticity and credibility of information.
In summary, while artificial intelligence promotes the development of online information dissemination, it also brings a series of new challenges. We need to make full use of its advantages while strengthening supervision and regulation to ensure the healthy and orderly dissemination of information.
