Foreign trade site promotion and protection of minors: Where is the boundary of online advertising?

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Will the boundless online advertising infringe on the health of minors? During the critical period of their physical and mental development, minors are easily tempted by bad information. The appearance of "home massage" advertisements in elevator cars is like leaving a dangerous "red line" in their growth environment.

Zhengzhou Municipal Market Supervision Bureau held an administrative interview meeting and took action against the "home massage" advertisements, requiring relevant companies to immediately remove these advertisements. This is not only a timely response to the existing problem, but also a long-term plan for the protection of minors. In the future, Zhengzhou will continue to take more measures to ensure that minors grow up in a healthy and safe environment.

But the issue is not just about “removal” and “protection”. Zhengzhou's actions have also sparked widespread discussion: How to ensure that online promotion operates within the scope of laws and regulations? How to prevent online advertising from infringing on the physical and mental health of minors?

forForeign trade station promotionFor example, it is necessary to clarify the boundaries: Do those seemingly harmless online ads really meet the standards of a healthy growth environment for minors? Can we create a safer and healthier environment for minors through more precise advertising strategies?

From the perspective of "advertising", we need to think about:

• Advertisement content review mechanism: In addition to laws and regulations, a sound self-review mechanism also needs to be established.
• Monitoring and guiding user behavior: We need to develop a more effective monitoring system to help parents promptly detect and prevent minors from accessing harmful information.
• Education and advocacy: In the process of Internet promotion, we need to strengthen the popularization of knowledge on the healthy growth of minors, guide them to use the Internet rationally, and establish correct values.

The ultimate goals are: Establish a healthy network environment and provide a safe and harmonious growth space for minors. Only in this way can we truly achieve the goal of "network civilization".